Ep 298: 3 Big Ways to Use your Creative Genius in Your Business

Let’s talk about something that doesn’t get enough credit in the business world—your creative genius.

Now, before you say, “But I’m not the creative type,” hear me out. You don’t need to be an artist or designer to be creative. Creativity is about how you think, solve problems, and see possibilities that others might miss. And honestly? That’s your secret weapon as a business owner.

Whether you realized it or not, your business started with creativity. That little spark of an idea—“What if I did this differently?” or “Why hasn’t someone created this already?”—that was your creative genius showing up. But somewhere along the way, between the bookkeeping and the emails and all the ‘shoulds,’ we tend to forget that creativity isn’t just part of the beginning. It’s part of every step.

Here are three places where I see your creative genius show up most clearly—and where it can absolutely transform your business if you lean into it.

1. Your Branding & Business Identity

Choosing your business name, picking your colors, designing your logo—this is where creativity meets meaning. And when you take the time to make your brand feel like you? It shows. People connect with what feels authentic and real. You’re not just “picking a name,” you’re telling a story. You’re building something memorable and magnetic—not because it follows a trend, but because it’s grounded in purpose.

2. Your Offers

Whether you sell products, services, or something in between, creativity is what helps you build offers that actually serve people—not just mimic what someone else is doing. It’s that voice in your head that says, “What would I love if I were the customer?” That’s gold. You don’t have to reinvent the wheel overnight, but you can get creative with how you package things, how you deliver them, or how you meet a need in a fresh way. Start where you are and let your creative instincts lead the way.

3. How You Show Up & Share

You don’t have to dance on Reels or write daily emails unless that’s your thing. Your creativity gets to shine in how you connect with people—in person, online, on video, through writing, or in casual conversations. Your energy, your quirks, your voice—they all play a part in how you attract and build trust with the right people. And that’s a beautiful thing.

Here’s the bottom line: when you stop trying to do business the “right” way and start trusting your creative gut, everything shifts. Your business starts to feel more like you. It becomes more fun, more fulfilling—and yes, more profitable—because people are drawn to something that feels real.

So if you’ve been operating on autopilot lately, I invite you to pause and ask:
Where is your creative genius already showing up?
And where could you give it more space to breathe?

You don’t have to wait until things are perfect. Creativity is messy. But it’s also where the magic happens.