Ep 333: 7 Tips for Raising Your Prices Without Losing All of Your Customers and Clients

Raising your prices is one of those things that makes your stomach flip — but here's the truth: staying at the same rates while your rent, supplies, and shipping costs keep climbing isn't loyalty to your clients. It's slowly draining you dry. In this episode, I'm walking you through how to raise your prices with confidence — not panic. And I'm sharing tips straight from the women who commented on my recent Instagram reel about this exact topic, because y'all had thoughts and I wanted to bring them to the podcast.

Here are the 7 things I cover:

1. Give advance notice. A 2–5 month heads-up gives your clients time to rebook or stock up, and it keeps the friction way down.
2. Keep your words simple. You don't need to write a paragraph defending yourself. A short, clear statement — costs have gone up, quality isn't going down, here's the new rate and when it starts — is all you need.
3. Raise rates for new clients first. This is a great way to ease into it. New clients come in at the new rate, and loyal long-timers get a little grace period. It's a soft landing that feels fair.
4. Create a rebooking window. Give current clients a chance to lock in today's pricing before the change. A simple deadline creates urgency without pressure.
5. If the jump is big, do it in steps. People can handle gradual movement. What they struggle with is a surprise. Planned, transparent increases land so much better.
6. Remind people what they're actually getting. You've grown. Your skills, your tools, your time, your results — spell it out. Clients don't want to feel like they're paying more for less. Show them they're paying more for better.
7. Lead with empathy, not apology. You can be warm and kind without sounding unsure. Say it with confidence. Announce it, mean it, and move forward.

The fear of losing clients is real — but the math is usually kinder than your brain is telling you. A small rate increase paired with a few lost clients can still mean more revenue, more breathing room, and better-fit customers. And that? That's sustainability.