Ep 337: Fitness coach shares how she started and is building her business - with Cam Allen

What does it actually look like when someone turns a passion into a paycheck? Not the highlight reel version — the real version, with the messy middle, the fear, the hall passes you give yourself, and the moment you finally say okay, I'm doing this.

That's exactly what we talked about in this week's episode with holistic health and fitness coach Cam Allen.

Cam didn't wake up one day and decide to start a business. She spent years living between two worlds — still coaching at a physical gym while trying to get something going online. And honestly? She admits she was using the in-person job as a crutch.

Then came a Facebook Live.

In December of 2020, she found out her gym was closing again — not in an email, not in a conversation — on a random Facebook Live she stumbled across. That was it. She sat down, figured out her website, and never looked back. By February 2021, she was fully online.

Here's what I love about that story: sometimes the push you need isn't pretty. But it's still the push.

A few things she shared that you need to hear:

She started with one-on-one coaching — and still thinks it's the most powerful way to work with clients. It's personal, it's sacred, and it makes the biggest impact. Don't let anyone convince you that courses and group programs are the only way to build a "real" business.

She also talked about giving yourself too many hall passes. Staying comfortable. Saying someday instead of now. If you're in that season, you know exactly what she means.

And she said something that really stuck with me — when she moved online, her goal was simple: if she could help just one person a day, she needed to show up and use her voice. That's it. That's how she got out of her own way.

The other thing that came up? The idea that what we do as coaches and service providers is sacred. Someone is trusting you with their money, their time, their health, their dream — and when you really feel the weight of that honor, it changes everything about how you show up.

Your business doesn't have to look like anyone else's. It should fit your season of life, your values, your version of freedom. Cam built hers around flexibility and impact. What are you building yours around?

Go listen to the full episode and catch both parts of this conversation. And if you want to check out Cam's work, her podcast is The Midlife Method — link below. She's also offering her Midlife Minis (10-minute strength training workouts) for just $27 — that's $70 off — for She's Just Getting Started listeners.

CLICK HERE TO GET 70% off CAM'S Menopause Mini's 10-minute workouts for listeners of the SJGS Podcast - Wahooo!
Watch Cam's video Podcast "The Midlife Method" Here

Follow Cam on Instagram Here!