Ep 344: How to create a remarkable brand (for small business owners.)

Here it is — clean and ready to copy straight into Kajabi:

How to Make Your Brand Remarkable

I want to ask you something — and I want you to really sit with it.

Would anyone actually talk about your brand?

Not "do people like what you do." I'm sure they do. But would they stop a friend mid-sentence and say, "Wait — you need to go follow this person. You need to check this out"? That's a different question entirely.

Seth Godin calls that being remarkable. And he's very specific about what that word means. Remarkable isn't impressive. It's not fancy. It literally means worth making a remark about. Worth repeating. Worth passing along.

In Purple Cow, he talks about driving past a field of cows. After a while, you stop seeing them. They all blend together — perfectly fine, perfectly good cows. But a purple cow? You slam on the brakes. You roll down the window. You call someone and say, you will not believe what I just saw.

That's the goal. And today I want to give you five real ways to get there — because remarkable isn't reserved for the loudest brands or the biggest budgets. It's a decision. And you can make it right now.

1. Pick a lane narrow enough to own.

Most people try to be remarkable by being more — more content, more platforms, more everything. But remarkable comes from being more focused. Remarkable brands don't serve everyone. They serve someone so specifically that that person feels like the brand was made just for them.

"Business coach for women" is a field of brown cows. "I help women who feel the tug toward something more actually start" — that's a purple one. Stop being afraid of the narrow lane. The narrow lane is where you become known.

2. Have a point of view — not just a topic.

Anyone can talk about branding. Anyone can talk about starting a business. What makes you remarkable is your take on it. Seth says the idea itself has to be worth spreading — and your point of view is the idea.

"The tug" is a point of view. It's not just a topic — it's a way of seeing the world that only you named. What's yours? What do you believe about your industry that not everyone agrees with? What do you see that others are missing? That's where your remarkable lives.

3. Be consistent long enough to be known for something.

Remarkable doesn't come from one great post or one viral moment. It comes from repetition — from showing up so consistently with the same message, the same values, the same voice, that people can predict what you stand for.

When someone hears something and thinks "that sounds like something she would say" — that's remarkable operating at full speed. You become the word that comes to mind when someone has the feeling you describe. But that takes time. That takes not quitting before it compounds.

4. Make it easy to share.

Here's the piece most people miss. Remarkable brands give people the language to talk about them. If your brand requires a long explanation to pass along, it won't get passed along. But if you have one sticky sentence — one phrase someone can pick up and hand to a friend — it will spread on its own.

What is that sentence for you? That's your work this week.

5. Stop optimizing for approval and start optimizing for resonance.

This one might sting a little — and I say it with love.

If you've been staying vague so no one disagrees, staying broad so no one's excluded, staying quiet so you don't rock the boat — you're not playing it safe. You're making yourself invisible. Approval-seeking makes brands beige.

Resonance is different. You're not trying to make everyone nod. You're trying to make the right person feel so seen that they have no choice but to share it. That requires courage. That requires specificity. That is exactly what remarkable is made of.

Your story is the purple cow.

Here's what I believe with everything in me. You already have something remarkable inside you. That tug you feel — toward the business you haven't launched yet, the platform you keep circling back to, the thing that won't leave you alone — that is not ordinary. That's your specific angle. Your lived experience. Your voice on something the world already has a hundred versions of — except nobody has your version.

Seth says you don't find a purple cow in a crowded field. You create one. And I'd add — you are one. You just have to be willing to let people see it.

Try this before you close this tab.

Ask someone who knows your work — a client, a friend, a follower — to describe what you do in one sentence. Don't prompt them. Don't guide them. Just listen.

What they say back is your brand as it actually exists in the world right now. And then you get to decide: Is that the remark you want people making? Or is it time to become something worth talking about?

Remarkable isn't a personality type. It's a decision.