Ep 65: Your "goals" could be stifling you - 3 mindset shifts to achieve them.

marketing your business mindset starting a business Jan 14, 2021
Business goals could be stifling you - 3 ways to break free.
 

In today's episode, I share a fresh perspective for approaching your goals. So many business owners have good intentions when creating goals, but they end up causing angst and pressure to achieve instead of to serve others.

So, here is a method for approaching your goals so as you are planning and working on achieving them, you are focussed on the bigger picture and not just becoming stressed trying to reach certain milestones. Don't get me wrong, goals are awesome! They help keep you on track, they keep you moving, they give you a gauge for how you are doing, etc. But, they can also stifle your creativity and the mission you are really on.

1. Instead of thinking about hitting a number, a revenue goal, or getting something done, think about how you can SERVE others best by getting it done. When you think about how you help those you seek to serve, it puts your mind in a different mode. It helps you do more of what will make a difference vs some type of rigid plan you put in place. So many business owners get caught up in the grind of hitting numbers, making a certain dollar amount, or having a certain number of clients, that they often lose sight of serving which IN TURN could have made them money. Ask yourself this: what can Ido today that will draw people to me so I can serve them authentically so they actually want to buy so I can help them (and then can hit those goals?) Shift into service mode :) 

2. Assess what is working and not working. Get out a piece of paper now and draw a big T on it. In the left column, title it WORKING, and the right column, the title it NOT WORKING. Now think through all the tasks you do on a daily, weekly, and monthly basis. Start placing those tasks under each column that corresponds with whether they are working or not. Look at your list of working - and plan to do more of that in the coming days, weeks, months. Now look at the column on not working - can you adjust some of those to get them to work? Or can you stop doing what is not working? If not, can you outsource some of those tasks? I share a story on today's episode about the one task I will not give up in my business because I love it so much. Can you guess what that is?  :)  Shift into what's working mode - and tell yourself it's okay to not do the things that aren't.

3. Ask yourself who you need to become to make this business happen. I'm not talking about becoming a different person - I'm talking about what qualities in you do you need to draw out in order to get things done and make money? Sometimes we put ourselves in a box and give excuses about why we can't do certain things.  We claim it's our personality, etc. Let me say this: if you put yourself in a box, you won't achieve anything more than you are today. Your business REQUIRES you to do things that make you feel uncomfortable. It takes courage. But the good news is that you already have what it takes - you just need to tap into it.  Shift into "yes I can" mode. 

I am in the middle of a great book by Benjamin Hardy called Personality Isn't Permanent. He also wrote Willpower Doesn't Work - love both of them and highly recommended them if you want to learn more about this subject. 

 

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