Yes, the Peloton bike in the gym at a Westin made a very clear business lesson for all of us. It was obvious how no brand can be for everyone. You must be speaking to YOUR PEOPLE, the people who will most likely buy what you are offering.
*real quick: I mentioned in the episode I now have 1 page on my site with all the FREE downloads from various episodes- YAY! CHECK OUT MY FREE BUSINESS TOOLS!
So this is what happened:
I went to workout in the gym at a Westin hotel in Houston. (I had previously been in Chicago at a Westin and they had 4 Peloton bikes in the gym, and that is where I first rode on one. I loved it and was hooked!)
So when I went to the gym that morning, I was shocked seeing like 11 people in there - which normally in hotel gyms I’m with just a few people, or even by myself. And, I was super excited to see that the Peloton was not taken and I got to ride immediately!
I hopped on the...